Formula E Meets WRC: Hankook Tire Unites the Worlds of Motorsports

- A collaborative brand film inspired by Formula E and WRC featuring a car swap with the respective Championship racing cars to highlight Hankook’s ultra high-performance technology in action
- As exclusive tire supplier for both FIA World Championships, Hankook reinforces its leadership in innovative technology
- The film celebrates Hankook’s spirit of motorsports campaign, “Race Beyond Limits”

Seoul, Korea, September 22, 2025 — Hankook Tire & Technology (hereafter Hankook), a leading global tire company under Hankook & Company Group, has unveiled a new brand film that brings together two of the FIA’s most prestigious world championships — the ABB FIA Formula E World Championship (Formula E) and the FIA World Rally Championship (WRC).

As the exclusive supplier of racing tires to both series, Hankook draws on its dual presence to create a unique narrative that bridges two very different motorsport worlds.

The brand film leverages Hankook’s ultra high-performance technology as a bridge between Formula E and WRC, uniting the two distinct racing disciplines in a single narrative with the goal to deliver a dynamic portrayal of the company’s technological leadership in motorsports.

Formula E’s Maximilian Günther (DS Penske Formula E Team) and WRC’s Adrien Fourmaux (Hyundai Shell Mobis World Rally Team) take the spotlight in the film, swapping the all-electric GEN3 Evo race car with the Hyundai i20 N Rally1 car and vice versa for a full immersion of each other’s driving experience. Hankook’s Motorsport Director, Manfred Sandbichler, also made a surprise cameo appearance in the film, signaling the start of the race.

A highlight of the film features dynamic, side-by-side footage of the GEN3 Evo iON Race electric racing tire and the Dynapro R213 extreme all-weather rally tire, each fitted to its respective vehicle. The sequence visually demonstrates Hankook’s race-proven technology across two distinct motorsport disciplines, emphasizing its versatility and performance.

The film captures the drivers’ first-hand experiences with Hankook’s tires in unfamiliar racing environments. “I had full confidence in delivering a strong run thanks to Hankook’s exceptional grip and stability,” said Maximilian Günther after driving a rally car for the first time.

Adrien Fourmaux, on his maiden run in a Formula E car, added, “The tires delivered consistent grip and sharp responsiveness at high speed, enabling me to approach the race with complete composure.”

Recognizing the contrasting demands of the electrification-based Formula E and the mechanically driven WRC, representatives from both championships praised Hankook’s ability to excel across disciplines.

“WRC embraces innovation and from the outset, that is exactly what this project has been about. It was fantastic for us to be able to join Formula E, to get insights into their world and share with them the thrill of WRC. This of course would not have been possible without Hankook, with whom we are continuing to grow and evolve in the first year of our fruitful relationship,” said Arne Dirks, Chief Marketing Officer of WRC Promoter GmbH.

“It is a rare and exciting opportunity to see cars from two of the FIA's World Championships taking to the same track at the same time. This video really demonstrates the impressive variety in terms of format and technologies that are offered in top-level FIA competitions, with innovation tailored specifically to the unique challenges of racing and rallying environments. It goes to show that there is not one single solution when it comes to either racing or the wider mobility landscape, and that the core DNA of motor sport is consistent regardless of the category. Thanks to our colleagues at Hankook, Formula E, WRC Promoter and Hyundai for making it happen," commented by an FIA spokesperson.

“As the world’s most progressive and competitive motorsport, Formula E has always been bold and ambitious in its approach to success. What has been central in our DNA, however, is pushing the boundaries of performance. What this film demonstrates is that not only are we here to disrupt and innovate, but develop world-leading expertise and new technologies,” said Alberto Longo, Co-Founder and Chief Championship Officer of Formula E.

In response, Hankook’s Motorsport Director, Manfred Sandbichler, added, “Hankook's technology and quality, trusted by leading motorsports entities such as Formula E and WRC, continue to deliver outstanding performance. Like our motorsports slogan 'Race Beyond Limits', we remain committed to innovation and the ultimate driving experience.”

Hankook will roll out the brand film, along with behind-the-scenes footage and short-form content, in stages across its global website, YouTube, Instagram, and other official social media channels.

Beyond Formula E and WRC, Hankook is the exclusive racing tire supplier and a team partner in more than 70 FIA-sanctioned motorsport competitions worldwide. This extensive involvement continues to strengthen the brand’s global reputation for innovation and premium quality.

Leveraging data and insights from these competitions, Hankook aims further advance its technologies through its robust R&D infrastructure — including the Technoplex headquarters, the state-of-the-art Hankook Technodome, and Hankook Technoring, Asia’s largest tire proving ground — reinforcing its technological leadership in the global tire market.