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Hankook Tire to demonstrate EV tire technology at Electrify Expo

13 Oct 2023

- A full lineup of iON tires, including iON evo and iON evo AS, to be showcased at Miami and Austin events in October and November in the U.S.
- Electrify Expo’s Demo District to be sponsored by Hankook Tire to help drive adoption of EVs

Seoul, Korea, October 13, 2023 – Global leading tire company Hankook Tire will showcase its groundbreaking iON electric vehicle (EV) tires at Electrify Expo in Miami, Florida, U.S. October 14-15 and Austin, Texas, U.S. November 10-12. The company’s full suite of iON products, including the iON evo and iON evo AS tires, specially designed for the unique needs of EVs, will be on display at North America’s largest and #1 EV event platform for the first time.

In addition to presenting its iON tire lineup, Hankook is sponsoring Electrify Expo’s central attraction: the Demo District. Electrify Expo’s Demo District is designed to provide hands-on experiences with electric vehicles to help accelerate the adoption of the next generation of mobility solutions.

“Hankook is investing in EV technology as part of our focus on the future of mobility, and Electrify Expo provides the perfect forum to engage with consumers on these advances,” said Rob Williams, President of Hankook Tire America Corp. “We’re looking forward to demonstrating how our iON tire lineup delivers the very best driving experience for EV owners and helping potential EV drivers discover the benefits of these vehicles at Electrify Expo’s Demo District.”

On display at Electrify Expo will be Hankook’s full family of iON products designed for EV performance across segments and weather conditions. Hankook’s iON line is unparalleled in the market and built on exclusive technology that focuses on tread wear, noise reduction and unique grip performance for EVs.

The display will showcase an EV offering for every season, including the iON evo and iON evo SUV, which deliver uncompromised performance in summer conditions for high-performance EVs. Also on display will be the iON evo AS and iON evo AS SUV, designed for all-season performance. In addition, Hankook will showcase new seasonal offerings which will be released in the U.S. next year.

Hankook’s experience in EVs is extensive, with the company’s tires optimized for EVs in use by leading global automotive brands. Hankook’s EV tire technology is also being developed at the pinnacle of electric motorsport: the ABB FIA Formula E World Championship, where the Hankook iON race tire was put to the ultimate test in the 2023 season.